What #RihannaisJamaican can teach small businesses about launching a successful social media campaign

Rihanna, if you’re listening, I think you should title your next single ‘wi likkle but wi tallawah’ In a brilliant move, #jamaicantwitter took on and won, I might add, a Twitter campaign against Barbados by ‘kidnapping' the nationality of Rihanna one of their most...

How important is social media marketing for small businesses

Every small business owner has at one point or another mulled over the thought, how important is social media marketing for small businesses? Why have they done so? Because it is inescapable to see how much time people are spending on their devices on social media and...

How Google Analytics insights help you measure your website performance

Google Analytics insights are essential data that helps you determine how your website is performing. From finding out where your audience is coming from to all the actions they take on your website, google analytics is proven to be an essential tool. As essential as...

5 Time Saving Tips for Conquering Social Media Marketing

This past week, I spoke with a potential client about a strategy to market a children's book online. As we were discussing potential options, one thing stood out in my mind, whatever social media marketing strategy we created, there had to be some time-saving element...

Digital marketing or social media marketing, which one do I really need?

To decide which one your business needs, let's start by defining what each really means. Social media marketing has to do with all marketing strategy and tactics that take place on a social media platform. Some of the more common social media platforms are Facebook,...

Top Digital Marketing Trends

Digital marketing in Jamaica still has a ways to go before becoming mainstream. In fact, many persons regularly use the term social media marketing to describe it. However, more and more persons are recognizing the many opportunities that are available through this...

5 Time Saving Tips for Conquering Social Media Marketing

This past week, I spoke with a potential client about a strategy to market a children's book online. As we were discussing potential options, one thing stood out in my mind, whatever social media marketing strategy we created, there had to be some time-saving element...

read more

Top Digital Marketing Trends

Digital marketing in Jamaica still has a ways to go before becoming mainstream. In fact, many persons regularly use the term social media marketing to describe it. However, more and more persons are recognizing the many opportunities that are available through this...

read more
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